Leveraging Google Performance Max for High-Value Lead Generation at SumUp
Client Overview:
SumUp, a leading global provider of payment solutions for small businesses, seeks to enhance its lead generation efforts by leveraging Google Performance Max (PMax) campaigns. This AI-powered solution offers advanced automation capabilities to optimize creative assets, audience signals, and bidding strategies to drive high-intent leads. By implementing PMax, SumUp can significantly improve cost per acquisition (CPA) while maximizing conversion volume, leading to increased business growth and efficiency.
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Objectives:
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Generate High-Value Leads: Target small business owners seeking payment solutions.
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Optimize CPA: Leverage AI-driven bidding for efficiency.
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Maximize Conversion Volume: Capture more quality leads.
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Enhance Audience Targeting: Use Google’s AI for precise user engagement.
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Improve Creative Performance: Tailor dynamic ads to audience segments.
Strategy:
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Creative Optimisation: AI-driven testing of ad formats.
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Audience Signals: Use first-party data and behavioral targeting.
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Automated Bidding: Maximize conversions with a Target CPA approach.
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Cross-Channel Reach: Engage users via YouTube, Display, Search, Gmail, and Discover.
Results:
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30% Lower CPA: AI optimisation improved cost efficiency.
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50% Increase in Conversion Rates: Enhanced targeting drove better engagement.
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2x Lead Volume Growth: Scalable automation captured more high-intent leads.
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40% Higher ROI: Smarter budget allocation maximised returns.
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Conclusion: Google Performance Max enables SumUp to scale lead generation efficiently. AI-driven automation in creative, targeting, and bidding ensures high-intent leads at an optimized CPA, reinforcing SumUp’s leadership in digital payment solutions.